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What information we share with advertisers
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Flybuys provides de-identified data about you to third party advertising partners outside our program so they can show you targeted digital ads when you use their websites and apps.
Flybuys does not disclose your personal information to these advertising partners. Instead, we provide these partners with anonymous “audience segments” based on your transactional, behavioural and demographic data.
This means that when you use the websites or apps of these partners, your device, browser or other online information identifies you as part a group of people with common interests or characteristics. The partner can then show you digital ads that are more likely to be of interest to you based on that information.