The Flybuys 50 gives us an opportunity to celebrate some of our most engaged members, and gives them a platform to share their secrets to success so others can experience more value. We started our nationwide search by looking for members who show off the Flybuys attitude in all sorts of ways — not just the points-rich. After crunching the numbers, running opt-in surveys and doing rounds of interviews to learn more about them, we found 50 members sent us in their snazzy selfies so we could put faces to the names, and 10 lucky members got to be part of a fancy photoshoot. Think you're Flybuys 50 material, too? Keep playing the points game and you could be in the running for 2024!
MELINDA
Perth, WA

“Flybuys really is a no-brainer!”
When she’s not entertaining in her spectacular outdoor area, Melinda is sharing her Flybuys hacks with her hairdressing clients. Want to know how to stack offers while you get a bob? Curious about getting a Coles Rewards Mastercard while you get a buzzcut? Melinda is your girl.
Her husband might poke fun at her points obsession, but he’s got a soft spot for the benefits it brings. Namely the backyard upgrades she’s made with all those Bunnings gift cards – paid for with points, of course. Now that’s handy
What’s your secret to Flybuys success?
Definitely my Coles Rewards Mastercard. I love it. I’m always looking to double up those points!
You’ve picked up some impressive rewards, from iPads and a brand-new gazebo to return flights to New Zealand. What are you looking to splurge your points on next?
We’re going to get some new tech. We’ve got our eye on some new upgrades for our iPhones and iPads. And we’ll get some Home gift cards from the Rewards Store, too. We’ve scored so well on the Rewards Store. There’s so much choice and it really works if you make the most of it!
How would you spend a million points?
Oh my word. I’d definitely book flights to somewhere special. My husband is English, so we’d take a few trips to the UK. And I’m sure there’s room for a few gift cards from the Rewards Store.
You say that Flybuys is as easy as ABC. Can you tell us how that catchphrase has helped you boost your points?
It’s about remembering to activate everything in your app and looking for your regular basket bonuses. Then, if you can, get a Coles Rewards Mastercard and pay with that, so you can double up on points. It really is a no-brainer!
Why do you think other members should hop on the Coles Rewards Mastercard bandwagon?
It’s double the points! It’s a small fee every year, but I think it’s so worth it for the points that we get. And I don’t just use it for my Coles shopping or when I shop with Flybuys partners – I use it for everything.
What inspires you to keep collecting?
I love getting rewarded for shopping that I’m already doing. I probably go a bit overboard activating and fulfilling offers. Sometimes, I’ll buy a product to get the bonus points and gift it to someone. I’ll admit – I’m a little bit obsessed!
You’ve got questions. They’ve got answers.
Reward yourself, like Melinda.
If you’re anything like Melinda, your preferred payment method is points. Redeem whatever sparks joy for you in the Rewards Store.
This year’s Flybuys legends are ready to reveal the secrets behind their status. Find out their secrets to points success.
Antony
Antony knows how to put the ‘fly’ in Flybuys. He’s an air traffic controller, passionate traveller and avid Velocity Frequent Flyer.
Sarah
Sarah’s points goals are higher than ever before. She’s got her eyes on a Dyson hair dryer and a trip to Europe. And she’ll use her grocery and fuel shopping to get there.
Darianne
Darianne has some impressive rewards to brag about. And that’s just the beginning. With her Coles Rewards Mastercard in tow, she’s a Flybuys force to be reckoned with.