8.1 Offers and direct marketing by Flybuys
We may provide offers, marketing communications and targeted advertising to you on an ongoing basis by electronic messages (e.g. email); telephone (e.g. SMS); in the Flybuys app (e.g. push notifications); via websites, social media and other online channels and by other means. These communications may relate to the products and services we and partners provide, and other products which we think may be of interest to you.
If you wish to opt out of direct marketing communications from Flybuys you can use any of the methods listed in section 8.5.
If you elect to opt out, you will still receive service-based communications relating to your Flybuys membership and account, as well as other information that we are required to send you by law, such as changes to our terms and conditions and notifications relating to your transactions and rewards purchases.
8.2 Offers and direct marketing by partners
If you have purchased a product or service from a partner and scanned or linked your Flybuys, that partner may also provide you with offers and marketing communications, including by email or other forms of electronic messages. These communications may relate to products or services that the partner provides and which the partner thinks may be of interest to you.
To opt out of any marketing communications received directly from partners, refer to their email communications or company website for further information.
8.3 When you interact with Flybuys online
You may interact with us, our service providers or partners through a range of digital and online channels (“online channels”), including:
- Websites (e.g. flybuys.com.au or the websites of partners).
- Flybuys app.
- Email.
- SMS.
- Online advertisements.
- Social media profiles.
We and our suppliers (such as Google, Adobe, LiveRamp, Pinterest, TikTok, and Meta) use technologies such as cookies, tags, and pixels (“online technologies”) on online channels to personalise and improve your experience, and to provide targeted marketing.
- A cookie is a small piece of information stored on your device or computer when you interact with online content (e.g. websites, apps and emails). Cookies are used to identify and interact more effectively with your device, as well as to collect and store data.
These online technologies may be used to do the following:
| Purpose: | Example: |
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Improve the way our websites and mobile apps work. |
These technologies allow us to improve the way our websites and mobile apps work so that we can personalise your experience and allow you to use many of their useful features. For example:
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Measure the effectiveness of our marketing communications, including online advertising. |
These technologies can help us to understand how our websites and mobile apps are being used, for example telling us:
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| Communicate relevant advertising, including via third-party platforms and social media. | Marketing communications and online advertising may be in different forms, including:
We may use these technologies to collect information about your online behaviour, such as your IP address, the website you arrived from and your actions on our website (such as registering for the Flybuys program or redeeming points for a reward). To help us and our service providers deliver online advertising that is relevant to you, we may also combine data we collect through these technologies on your devices with other data that we have collected, for example your transaction history. |
Some of these cookies and other technologies are consistent across various online channels, allowing us and the other providers of those online channels to understand you better and provide a more consistent experience across those online channels.
Some of the information we collect using these technologies is not related to an individual, for example the number of visitors to our website. Where this information is of an aggregated or statistical nature, we will have no way of knowing the identity of the user. In other cases, we may associate information about your use of online channels over time with your personal information, for example, when you have logged in to your Flybuys account or followed a link sent to you by email.
In addition, Flybuys may also share your personal information with Coles, who may on-provide it to third-party media, technology and advertising companies so those parties can then provide you with offers and targeted digital advertising. For more information on how Coles uses your information, refer to their Privacy Policy.
8.3.1 Data collection from third parties
In some cases, we may receive personal information and anonymised information from our service providers which is collected via these technologies for the purposes set out above. This information is collected directly by the relevant third parties and is subject to the individual privacy policies of those third parties.
In some cases, Flybuys may be able to connect anonymised data back to individual Flybuys members, meaning that we will handle this data as personal information in accordance with this Privacy Policy.
8.4 Sharing information for targeted advertising
Flybuys may provide your personal information to third-party media, technology and advertising companies so those parties can provide targeted offers and digital advertising on behalf of Flybuys or our partners to you. When we do so, we share a ‘hashed’ email address and/ or other contact details along with information on which advertisement to display, or information associated with an order you make with us to our advertising partners for the purpose of displaying relevant advertisements to you on our websites and on other organisations’ websites.
- An email and/ or other personal information is “hashed” by applying a formula to an email address which produces a string of numbers and letters that is impossible for a human to read. If two organisations use the same formula against a list of email addresses or information they hold, it generates the exact same string of numbers and letters. This enables us to specify to external platforms which individual to show an advertisement to, without sending personal information in plain text.
This enables you to receive more personalised and targeted advertising when you use our business partners’ websites, social media and other platforms operated by these third-party media, technology and advertising companies.
Flybuys previously operated a business called ‘Unpacked’ under which we may have shared your personal information with third-party advertising partners outside our program so they could show you targeted digital ads when you use their websites and apps. Unpacked has recently transitioned to Coles. Flybuys may share your personal information with Coles (including your targeted marketing preferences) who may use this to on-provide your personal information to third-party media, technology and advertising companies so those parties can then provide offers and targeted digital advertising.
8.5 Limiting or restricting the use of online technologies or direct marketing
If you wish to limit the use of these technologies or block direct marketing by Flybuys you can:- Configure your web browser or device to reject and delete cookies, block JavaScript, disable location services, and anonymise your usage patterns. If you do so, you may find some parts of Flybuys’ online services are not accessible or have limited functionality.
- Sign into your Flybuys account and select “Account details - Communication Preferences – Manage targeted digital ads” to prevent your information being used for targeted marketing. If you opt out, this preference may be passed to Coles for use in the transitioned Unpacked business (Coles 360) for targeted advertising as detailed in their privacy policy.
- Sign into your Flybuys account and select “Account Details - Communication Preferences - Manage Flybuys communication” to unsubscribe from emails sent by Flybuys.
- Click unsubscribe within a marketing email sent by Flybuys.
- For SMS messages – follow the instructions in the SMS message.
- For Push notifications – refer to your device settings.
- Contact our service centre on the details listed in Section 10.
Depending on your device, within the Flybuys app you may be given an option of allowing Flybuys to track your online activity across that application as well as other companies’ applications and websites. If you indicate that you do not wish to be tracked, then Flybuys will remove tracking technologies from your Flybuys app.
If you wish to limit the use of direct marketing by our partners, you can:- Sign into your Flybuys account and select “Account Details - Communication Preferences - Partner Email Sharing” to prevent your email being shared with partners for the purpose of sending you marketing communications. You must do this prior to your first scan with each partner - if you have not opted out of Partner Email Sharing, then your email address will be shared with a partner shortly after your first scan with that partner and subsequently cannot be unshared.
- To opt out of any marketing communications received directly from partners, refer to their email communications or website for further information on your unsubscribe options.