Over the last few years, marketers have watched the customer data landscape transform at the speed of light. Throw a pandemic in the mix and never has the need for real-time, first-party data been greater to understanding customer needs and behaviour.
As companies collect more and more data and customers become accustomed to data collection as a part of their digital lives, they expect something in return for their privacy.
For our second Unpacked by Flybuys white paper, we unpack the value of first-party data and how it can create more targeted, personalised and meaningful brand experiences in-store and online, and drive better return on your advertising investment.
A 14 page deep dive on harnessing the power of first-party data.
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Understand first-party data, such as demographic details, behaviours and transactions and how to apply each type to build your data strategy. |
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Using first-party data to reach your audience and provide more personalised, targeted and relevant customer experiences. |
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Drive a deeper state of loyalty by incorporating first-party data into every digital and physical customer touchpoint. |
Download the full report:
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PDF - 1.2MB |
